This week's recommendation 12 Oct 2026

$100M
Offers

In *$100M Offers*, entrepreneur Alex Hormozi lays out a tactical playbook for crafting offers so irresistible that customers feel ‘stupid saying no.’ Fusing psychology with hands-on business experience, Hormozi dissects how to maximize perceived value while minimizing customer friction. He introduces frameworks like the Value Equation and pricing psychology, providing a blueprint for designing offers […]

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so good it's unfair
ashes of my shelf

Over the years, I've read a few thousand books. Some of which were about business. This list has 44 recommendations.

Cold Steel

Cold Steel is the gripping story of the world’s biggest and most hard-fought industry takeover of recent years, an epic corporate battle that would send shockwaves through the political corridors of Europe, excite the world’s financial markets, enrich thirty hedge funds and transform the global steel industry. In 2006, the two largest steel-producers went head […]

Blue Ocean Strategy

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne presents a groundbreaking approach to market creation and competitive advantage. Instead of battling rivals in saturated ‘red oceans’ where competition is fierce and margins are tight, the authors advocate for creating ‘blue oceans’—untapped new markets where competition is irrelevant. The book provides a strategic roadmap […]

Measure What Matters

Measure What Matters by John Doerr introduces the powerful concept of Objectives and Key Results (OKRs), a goal-setting framework that has transformed companies like Google, Intel, and The Gates Foundation. Doerr, a legendary venture capitalist, provides a behind-the-scenes look at how clear objectives and measurable outcomes can drive alignment, transparency, and exponential growth. The book […]

Magic Words

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words […]

Messengers

Why are self-confident ignoramuses so often believed? Why are thoughtful experts so often given the cold shoulder? And why do apparently irrelevant details such as a person’s height, their relative wealth, or their Facebook photo influence whether or not we trust what they are saying? When deciding whether or not someone is worth listening to, […]

The Psychology of Money

Morgan Housel’s *The Psychology of Money* offers a profound yet accessible look into how people make financial decisions based not on logic or spreadsheets, but on personal history, ego, pride, marketing, and odd incentives. The book’s strength lies in its storytelling—short chapters illustrate big ideas using vivid anecdotes and real-world events. Housel emphasizes that doing […]