This week's recommendation 12 Oct 2026

$100M
Offers

In *$100M Offers*, entrepreneur Alex Hormozi lays out a tactical playbook for crafting offers so irresistible that customers feel ‘stupid saying no.’ Fusing psychology with hands-on business experience, Hormozi dissects how to maximize perceived value while minimizing customer friction. He introduces frameworks like the Value Equation and pricing psychology, providing a blueprint for designing offers […]

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so good it's unfair
ashes of my shelf

Over the years, I've read a few thousand books. Some of which were about business. This list has 44 recommendations.

All I Want To Know Is Where I’m Going To Die So I’ll Never Go There

This book is about the fictitious Seeker, who has known a lot of misery, and his visit to the “Library of Wisdom” where he meets another fictitious character – the Librarian- along with Warren Buffett and Charles Munger. The Seeker learns how to make better decisions to help his children avoid doing the dumb things […]

The Lucifer Effect

The Lucifer Effect: Understanding How Good People Turn Evil is a chilling and deeply insightful exploration into the psychology of human behavior. Written by renowned psychologist Philip Zimbardo—creator of the infamous Stanford Prison Experiment—this book examines how ordinary, decent individuals can commit unspeakable acts under the influence of certain social and situational forces. Through gripping […]

Crossing the Chasm

Crossing the Chasm by Geoffrey Moore is a seminal work in the field of technology marketing, focusing on the unique challenges faced by disruptive products trying to transition from early adopters to the mainstream market. The ‘chasm’ refers to the critical gap between visionary early adopters and the more pragmatic majority—an often-fatal hurdle for tech […]

That Will Never Work

That Will Never Work is the candid and compelling origin story of Netflix, as told by its co-founder and first CEO, Marc Randolph. Part memoir, part entrepreneurial playbook, the book chronicles the company’s early struggles—from shaky beginnings and laughable ideas to market pivots and eventual success. Randolph writes with wit and humility, capturing the chaotic, […]

Insanely Simple

Ken Segall put the ‘i’ in iPad. Now he explains why simplicity is the secret of Apple’s success in Insanely Simple. To Steve Jobs, Simplicity wasn’t just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from […]

The Long Tail

The Long Tail by Chris Anderson explores how the internet has reshaped business economics by enabling niche products to flourish alongside mainstream hits. Anderson argues that the traditional focus on ‘blockbusters’ is becoming less relevant in a world of infinite shelf space, thanks to digital distribution, search engines, and recommendation algorithms. This shift allows businesses […]