This week's recommendation 13 Jul 2026

Start
With Why

Start With Why by Simon Sinek challenges the conventional wisdom of leadership and marketing by proposing that great leaders and organizations inspire action by starting with a clear sense of ‘why’—their purpose, cause, or belief. Sinek introduces his ‘Golden Circle’ framework: Why (purpose), How (process), and What (result). He argues that most organizations communicate from […]

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ashes of my shelf

Over the years, I've read a few thousand books. Some of which were about business. This list has 44 recommendations.

The Innovator’s Dilemma

His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff, […]

Influence

Robert Cialdini’s Influence is the foundational text on why humans comply—or resist—requests. Drawing on decades of laboratory studies, undercover fieldwork, and cross-cultural examples, Cialdini distills six universal principles of persuasion: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. Each principle is illustrated with memorable stories, from door-to-door sales tactics to cult recruitment. What […]

Zero to One

Zero to One by Peter Thiel, co-founder of PayPal and Palantir, is a provocative manifesto on innovation and entrepreneurship. The central thesis is that doing something truly new—going from 0 to 1—is fundamentally more valuable than incremental improvement, or going from 1 to n. Thiel criticizes conformity in Silicon Valley and stresses the importance of […]

Eat That Frog!

There just isn’t enough time for everything on our to-do list—and there never will be. Successful people don’t try to do everything. They learn to focus on the most important tasks and make sure those get done. They eat their frogs. There’s an old saying that if the first thing you do each morning is […]

Outlive

Dr. Peter Attia’s *Outlive* is not a book about living longer—it’s a blueprint for living better for longer. Blending cutting-edge science with clinical experience, Attia reframes healthspan as the real goal, focusing on preventing the chronic diseases that derail quality of life. The book introduces readers to the Four Horsemen of chronic disease—heart disease, cancer, […]

The Psychology of Money

Morgan Housel’s *The Psychology of Money* offers a profound yet accessible look into how people make financial decisions based not on logic or spreadsheets, but on personal history, ego, pride, marketing, and odd incentives. The book’s strength lies in its storytelling—short chapters illustrate big ideas using vivid anecdotes and real-world events. Housel emphasizes that doing […]